Operations, simplified

Running a $1M+ business shouldn’t feel this messy.

I help small business owners stop drowning in paperwork so you can grow without burning out. From strategy to systems—I advise on what to fix, then build the custom tools to fix it.

  • Ops + Product Expertise

    I've spent 10+ years leading product and operations at top tech companies—now I bring that expertise to your business.

  • Custom, Not Complicated

    No clunky software or steep learning curves. Just practical, lightweight tools built around how you actually work.

  • Collaborative & Clear

    I act as your thought partner and builder. You’ll always know what’s happening, why it matters, and how it gets done.

My Approach

You built your business on hustle and know-how, not spreadsheets and admin chaos. I help you bring calm to the back office with easy-to-use digital tools tailored to your exact needs. No tech overwhelm. No over-engineering.

Whether you're trying to scale, reduce errors, or just get your evenings back, I’ll help you identify the biggest opportunities and implement lightweight, effective systems to get there.

I’ve worked with fast-growing companies like Uber and Instacart, and now I build tools for service businesses that actually do the work.

Who It’s For

  • Landscapers & general contractors

  • Pool & spa service pros

  • Wineries, shops, and specialty retailers with service-driven operations

  • Cleaning businesses

  • Outfitters & rental shops

  • Any business doing $1–$20M/year that’s ready to tighten up its backend

Example Projects & Micro Tools

Wine Bottle Pickup Tracker

Launch a simple mobile form and fulfillment tracker for a boutique wine shop to manage customer pickups, reduce missed handoffs, and keep the team in sync—all without fancy POS upgrades.

Crew Scheduling + Labor Insights

Designed a visual job board and labor dashboard for a landscaping company, saving 6+ hours/week in coordination and preventing underbilling.

Custom SOP Toolkit

Helping small teams document their most important workflows and turn them into easy-to-follow onboarding guides—great for training new or seasonal staff quickly.

Inventory Loss Reduction:

Designing QR-based tracking tools to reduce chemical or supply waste, spot usage issues early, and create more accountability, especially for businesses with techs out in the field.

Customer + Quote System

Created a CRM + quote tracker with follow-up reminders, tagging, and job notes for a growing cleaning company scaling from 3 to 10 clients/week.

Scaling Strategy + Ops Foundations

Helping businesses move from reactive chaos to proactive planning—with clearly defined crew roles, simple weekly workflows, and systems that don’t live in someone’s head.

Ready to fix your Ops?

Let’s walk through your current setup and spot what’s slowing you down. No fluff. No sales pitch. Just real talk and practical advice.

FAQ

  • Think of it like a digital helper that takes the place of your notebook, paper forms, or messy spreadsheets. Built just for your business, so you can finally ditch the duct-tape systems and keep things running smoother.

  • Perfect. I build tools that are as easy as filling out a form or checking a box. And I’ll walk you (and your team) through it step by step.

  • Most projects start at $2500 for strategy, tool design, and hands-on implementation. If you're looking for ongoing support and system evolution, I offer monthly retainers. Every engagement is tailored, and I’ll always give you a clear scope and quote before we begin.

  • Absolutely. Many clients bring me on retainer to keep refining systems, solve new operational challenges, and stay ahead of bottlenecks as they grow. I become a strategic partner—part of your extended team—focused on making sure your tools and processes evolve with your business and continue to deliver ROI.