Operations & growth, simplified

Running a $1M-$20M business shouldn’t feel this messy.

I help small business owners gain clarity and stop drowning in paperwork so you can grow and increase profit without burning out. Grow your business, without all the hassle.

  • Ops + Product Expertise

    I've spent 10+ years leading product and operations at top tech companies—now I bring that expertise to your business.

  • Custom, Not Complicated

    No clunky software or steep learning curves. Just practical, lightweight tools built around how you actually work.

  • Collaborative & Clear

    I act as your thought partner and builder. You’ll always know what’s happening, why it matters, and how it gets done.

My Approach

You built your business on hustle and know-how, not spreadsheets and admin chaos. I help you bring calm to the back office with easy-to-use digital tools tailored to your exact needs. No tech overwhelm. No over-engineering.

Whether you're trying to scale, reduce errors, or just get your evenings back, I’ll help you identify the biggest opportunities and implement lightweight, effective systems to get there.

I’ve worked with fast-growing companies like Uber and Instacart, and now I build tools for service businesses that actually do the work.

Who It’s For

  • Landscapers & general contractors

  • Pool & spa service pros

  • Wineries, shops, and specialty retailers with service-driven operations

  • Cleaning businesses

  • Outfitters & rental shops

  • Any business doing $1–$20M/year that’s ready to tighten up its backend

Example Projects

Wine Club Fulfillment App

Give wine shop owners a clear view of customer pickups—without pen, paper, or guessing.
Built a mobile app that syncs with Square to track wine club pickups, reduce staffing confusion, and improve customer follow-up. No expensive POS add-ons needed.

Inventory & Loss Tracking

Reduce waste and spot shrink early with lightweight tracking tools.
Developed a tool that tracks chemical or supply usage for field service teams, creating accountability and saving thousands in monthly loss.

Custom SOP Toolkit

Turn expert workflows into AI-powered playbooks.
Developed smart, step-by-step guides that adapt to team roles and evolving processes—great for training new staff without micromanaging.

Referral Program

Grow memberships without piecing together multiple tools or learning new software.
Built a fully custom referral program with tiered rewards and automated tracking—all integrated into the business’s existing workflows. No extra logins, subscriptions, or workarounds needed.

Onboarding Funnel for Local Retail

Convert new customers with AI-powered onboarding.
Designed a branded signup flow that adapts to customer choices, automatically sending the right follow-ups, offers, and reminders without manual input.

Event Reminder Automation

Fill more events and tastings with automated SMS campaigns.
Set up a text-based reminder system to increase attendance at wine tastings and member nights—no more manual outreach needed.

Ready to increase profit?

Let’s walk through your current setup and spot what’s slowing you down. No fluff. No sales pitch. Just real talk and practical advice.